The owner hears from several contractors, and the first or cheapest usually wins.
Insulation play · Leads without Angi
Insulation leads without Angi: exclusive owners instead of a race to the lowest bid.
When a shared lead goes to several companies, insulation turns into a price per square foot. Spur lets you choose the homes, mail your own offer, and hear from owners who responded to you, so you're the only company in the conversation.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Greg Palmieri518 Thornwood DrPittsburgh, PA 15228Scan for one honest quote
Greg P. requested a single quote · 4 min ago
AI-written for this owner · Mailed in 2 days
1 companycontacts the owner, because the mail came from you
100%of the homes on your list are ones you chose
$0.94per card on Team, whether or not an owner scans
The problem
Shared leads turn a quality job into a price comparison.
Renters, out-of-area addresses, and tire-kickers still cost you.
In a bidding contest, nobody has time to explain why a sealed attic is worth more than a cheap one.
How it works
From list to mailbox in one workflow.
Five steps from shared leads to homes you chose.
app.usespur.com
See it in Spur
An exclusive insulation list
A sample Pittsburgh list you own and control, with no other contractors on it. Names are partly masked.
Zip 15228Owner-occupiedBuilt 1940–1980Owned 7+ yrsValue $200K+
- Greg P.518 Thornwood DrBuilt 1956 · 2-storyOwned 18 yrsLikely thin attic
- Anne & Vic D.530 Thornwood DrBuilt 1954 · 2-storyOwned 25 yrsFinished 3rd floor
- Marisol J.212 Parkside AveBuilt 1948 · brickOwned 9 yrsKnee walls
- Connor B.225 Parkside AveBuilt 1951 · brickOwned 12 yrsLikely thin attic
- Ruth E.1407 Bower Hill RdBuilt 1962 · ranchOwner 74Owned 37 yrs
AI draft for Greg P. · 518 Thornwood Dr
Hi Greg,
A lot of owners have told us that asking for an insulation quote online means a week of phone calls from companies they've never heard of. This card isn't like that. It came from one local crew, and nobody else is getting your name from us.
If you'd like, we'll measure the attic in your 1956 home for free, take photos, and give you one written price. It'll include sealing air leaks first, since insulation doesn't work as well without it.
Scan the code on this card and we'll call you once to set a time.
Nick Bellamy · Three Rivers Insulation · (412) 555-0135
Sample data for illustration. Your results depend on your market and filters.
Playbook
What it takes to replace shared insulation leads
Shared leads solve a real problem, since they bring in phone calls with little effort. But insulation is a poor fit for the model. It's an invisible product, so owners struggle to compare quality, and when three companies call in the same hour, price becomes the only thing left to discuss. A blown-in-only quote will usually undercut a properly sealed attic, even though the sealed job is the better one.
Direct mail changes who starts the conversation. Rather than buying a form fill, you choose the homes and write the offer. When an owner scans your card, you're the only company they've heard from, which gives you the time to measure, take photos, and explain why air sealing belongs in the job. Longer conversations tend to lead to larger tickets and fewer price objections.
Be realistic about the timing. Shared leads are fast because they come from owners already searching, while mail creates demand that takes longer to develop. Most contractors shouldn't turn off every lead source on day one. Run mail alongside your marketplace spend for a season, compare cost per signed job, not cost per lead, and reduce whatever costs more.
Do the math on close rates. A cheap lead that closes one time in ten can cost more than a more expensive inquiry that closes one in three. Track both side by side: the number of inquiries, the number of assessments, the signed jobs, and the average ticket. Those numbers usually tell you more than the price per lead ever could, and they're specific to your own market.
Build something you own. Every inquiry from your own mail adds to your customer list, and that list becomes the base for reactivation, neighbor campaigns, and referrals. A marketplace profile doesn't transfer, and when you stop paying, the leads stop too. Your reviews, your direct phone number, and your customer list keep working regardless.
Make it easy to call you directly. Print a local number in large type, answer within a few rings, and keep the follow-up simple. Reputation still matters, so ask happy customers for a review on Google after each job. Owners who get your card may look you up, and a handful of specific, recent reviews will confirm what the card promised.
6×+return on a year of Spur Team from three exclusive attic jobs a year
Exclusive leads don't need a high close rate to win.
- Spur Team: $49/mo billed annually = $588/yr
- 600 postcards on Team at $0.94 each = $564
- Three signed attic jobs at ~$2,500 each = $7,500
Example math. Compare your own cost per signed job from each source. Run your own numbers →
One tool, not four
Spur vs. shared insulation leads
What you needThe usual waySpur
Only you contact the ownerSeveral contractors call at once✓ Built in
You pick the homesWhatever form fills come in✓ Built in
Your name on the offerA marketplace's brand first✓ Built in
A customer list you keepLeads stop when spending stops✓ Built in
Room to explain air sealing in your own copyA contest on price per square foot✓ Built in
Leads Without Angi by the numbers
What makes an exclusive quote worth more
Seal first
air leaks should be sealed before insulation is added, which a cheap blow-only bid often skips
~15%
average heating and cooling savings come from air sealing and insulation together
6×+
return on a year of Spur Team from three exclusive attic jobs a year
FAQ
Questions about insulation leads without Angi
How do insulation contractors get leads without Angi or HomeAdvisor?
Mail older, owner-occupied homes you choose, with your own offer and a QR code. Owners who respond contact only you. Referrals from HVAC companies and roofers add to that.
Are direct mail leads really exclusive?
Yes. You choose the list and write the offer, and the owner responds to you. There's no marketplace passing the lead along to other contractors.
Should I drop my marketplace account right away?
Usually not. Run mail alongside it for a season, compare cost per signed job, and reduce whichever source costs more.
Will mail bring in leads as fast as a marketplace?
Usually not as fast. Marketplace leads come from people already searching. Mail creates demand, and results build with repeat drops.
How much does it cost to try?
Solo is free with no card, and you pay per postcard when you mail. Team is $49/mo billed annually, with lower postcard pricing at $0.94.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Be the only insulation company in the conversation.
Pick your homes, mail your offer, and own every lead you create. Free to start, no card.
Get exclusive insulation leads — freeFree forever plan · No card · 20 property searches a month
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