Bought leads often come from a quiz or ad, go to several installers, and include renters and small homes that can't support a system.
Solar play · Leads by home value
Solar leads from homes big enough for the system to make sense.
Bigger homes usually mean bigger electric bills, bigger roofs, and owners who can finance a full system. Spur finds owner-occupied homes in your territory by value, size, and how long they've owned, writes a postcard about their home and their utility, and mails it with a QR code to your savings estimate. The lead is yours alone.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Daniel Okafor11820 E Saguaro Ridge DrScottsdale, AZ 85259Scan for your savings estimate
Daniel O. scanned your savings estimate card · 16 min ago
AI-written for this owner · Mailed in 2 days
$500K+home value filters that match full-size systems
2,200+ sq fthomes with bigger loads and bigger roofs
Owned 3+ yrsowners who plan to stay long enough for payback
The problem
Most solar leads are the wrong homes, sold to several installers.
A small home with a low bill means a small system, and the sales cost is almost the same as for a large one.
Canvassing every street finds a few good homes among many that don't fit, and gated or rural neighborhoods are hard to reach.
How it works
From list to mailbox in one workflow.
Five steps from a value filter to a booked site survey.
app.usespur.com
See it in Spur
A home-value solar list in Spur
Sample Scottsdale, AZ homes in a high-usage, high-sun market. Names are partly masked.
Zips 85255 + 85259Single-familyOwner-occupiedValue $750K+2,500+ sq ftOwned 3+ yrs
- Daniel O.11820 E Saguaro Ridge Dr3,400 sq ft · owned 7 yrsLarge systemPool
- Jill & Marco V.12215 E Mariposa Grande4,100 sq ft · owned 5 yrsLarge systemValue $1.6M
- Steve P.9805 E Cortez Dr2,800 sq ft · owned 12 yrsMid systemNo solar on record
- Angela W.11417 E Sorrel Ln3,200 sq ft · owned 4 yrsLarge systemPool
- Ray & Bev H.10530 E Gold Dust Ave3,600 sq ft · owned 15 yrsLarge systemStorage fit
AI draft for Daniel O. · 11820 E Saguaro Ridge Dr
A 3,400-SQUARE-FOOT HOME ON SAGUARO RIDGE HAS A BIG SUMMER BILL.
Hi Daniel, homes on Saguaro Ridge are large, and between air conditioning and pool pumps, summer electric bills here are some of the highest in the Valley.
We'd like to show you what a system sized to your actual usage would save on your APS bill. Our estimate uses your real bills and current rates, and it doesn't assume any tax credit. If the numbers don't work for your home, we'll tell you.
Scan the code, upload a recent bill, and we'll send your estimate within two business days.
Desert Sun Solar · (480) 555-0162
Sample data for illustration. Your results depend on your market and filters.
Playbook
Why home value and size predict good solar leads
Solar economics depend on how much electricity a home uses, how much roof it has, and whether the owner will stay long enough to benefit. Home value and size are imperfect but useful proxies for all three. Larger homes tend to have bigger cooling and heating loads, more roof area, and owners who can finance or pay for a full-size system.
Electricity prices make the pitch. According to the U.S. Energy Information Administration, the average U.S. residential electricity price rose about 25% from 2020 to 2024. Homeowners with large bills feel that most, and a system sized to their usage offsets more of it.
Be straightforward about incentives. The federal residential clean energy credit ended for homeowner-owned systems placed in service after 2025. That makes honest, usage-based savings estimates more important. State, utility, and local incentives still exist in some areas, so check what applies in each territory, and don't build your pitch around a credit the homeowner can't claim.
Ownership length matters as much as value. Payback on a purchased system often takes years, so target owners who have been in the home for a few years and are likely to stay. Exclude recent investor purchases and homes listed for sale. The National Renewable Energy Laboratory estimates median panel output loss of about 0.5% a year, so a system keeps producing long after payback.
Don't filter on value alone. Shade, roof condition, and utility rate structure all affect whether solar works. Use home value and size to build the list, then let the savings estimate and a site survey do the final qualifying. Asking for a recent bill through the QR code lets your designer size the system before anyone visits.
Mail in the season that sells. In hot markets, high summer bills make late spring and summer the best time to mail. In cold, high-rate markets, winter bills and outage worries create interest in storage. Track scans and surveys by value band so you learn which homes actually close.
43×return on a year of Spur Team from one $25,000 residential system
One install pays for decades of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 1,000 high-value homes × 2 cards = 2,000 postcards at $0.94 = $1,880
- Four $25,000 systems = $100,000, about 40× the software and postage combined
Example math. System size, pricing, and close rates vary by market, utility, and financing. Run your own numbers →
One tool, not four
Spur vs. bought solar leads
What you needThe usual waySpur
Homes you chose by value and sizeQuiz leads of every kind✓ Built in
Exclusive to youSold to several installers✓ Built in
Usage-based savings estimateGeneric "go solar" pitch✓ Built in
Bill uploaded before the first callCold first conversation✓ Built in
Scan alerts by nameA spreadsheet of stale contacts✓ Built in
Leads by Home Value by the numbers
Why larger homes are worth targeting for solar
~25%
rise in the average U.S. residential electricity price from 2020 to 2024
4.1%
more is what homes with solar sold for on average, in Zillow's 2019 analysis of U.S. sales
43×
return on a year of Spur Team from one $25,000 residential system
FAQ
Solar leads by home value questions
What home value is best for solar leads?
It depends on your market, but owner-occupied homes with enough value and square footage for a full-size system, owned for a few years, are usually the best starting point.
Do bigger homes make better solar leads?
Often, because they tend to use more electricity and have more roof area. Shade, roof condition, and utility rates still decide whether a specific home works.
Is there still a federal tax credit for home solar?
The federal residential clean energy credit ended for homeowner-owned systems placed in service after 2025. Some state, utility, and local incentives remain, depending on where you install.
Are home-value solar leads exclusive?
Yes. You build the list and mail it yourself, so every scan or call is a lead no other installer received.
How do I qualify a solar lead before a site visit?
Ask for a recent electric bill through the QR code. Your designer can size the system and check the savings before anyone goes to the house.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Mail the homes where solar actually pencils.
Filter by value, size, and ownership length, and let Spur mail a usage-based savings estimate. Free to start.
Find solar leads by home value — freeFree forever plan · No card · 20 property searches a month
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