A garage door can be a big share of a home's front, but most owners only replace it when it's damaged or won't open.
Garage door play · Door replacement
Garage door replacement leads from homes still wearing the builder's door.
A new garage door is one of the highest-ticket jobs you sell, and one of the best curb-appeal upgrades an owner can make. Spur finds homes old enough to have their original door, owned long enough to have the equity, writes a card with a photo of a nearby install, and alerts you when they scan.
Free forever plan · No card · 20 property searches a month
USPSFirst-Class
Greg Lindahl7426 Fernbrook Ln NMaple Grove, MN 55311Scan to see the nearby install
Greg L. scanned your new door card · 13 min ago
AI-written for this owner · Mailed in 2 days
20+ yrshome age where original doors are common
Equity 40%+owners who can pay for the upgrade
$2,500–$6,000+typical installed price for a residential door
The problem
Most new doors get sold only after the old one breaks.
When the old door breaks, the owner wants the cheapest fix. Without a planned conversation, the high-ticket sale never happens.
A "new garage door" flyer to every home in the zip reaches houses whose doors are five years old.
How it works
From list to mailbox in one workflow.
Five steps from a dated door to a signed install.
app.usespur.com
See it in Spur
A door replacement list in Spur
Sample Maple Grove homes built 1990–2003, owned 10+ years, with strong equity. Names are partly masked.
Zip 55311Built 1990–2003Owned 10+ yrsEquity 40%+Attached garage
- Greg L.7426 Fernbrook Ln NBuilt 1998 · 3-car garageOwned 19 yrsEquity 62%
- Sue & Dan M.7511 Fernbrook Ln NBuilt 1997 · 2-car garageOwned 24 yrsEquity 78%
- Pat K.15340 77th Ave NBuilt 1995 · 2-car garageOwned 16 yrs
- Lori & Al B.8020 Weaver Lake RdBuilt 2001 · 3-car garageOwned 12 yrsTwo doors
- Chris N.14910 76th Pl NBuilt 1993 · 2-car garageOwned 28 yrsEquity 85%
AI draft for Greg L. · 7426 Fernbrook Ln N
Hi Greg,
Homes on Fernbrook Lane were built around 1998, and most of them still have the original garage door. We just replaced one a few houses down, and you can see the before and after by scanning the code on this card.
A new insulated steel door is quieter, keeps the garage warmer through a Minnesota winter, and changes the look of the whole house. Garage door replacement is also consistently one of the best exterior projects for the money at resale.
We'll bring samples to your driveway and give you a written quote in about 30 minutes. Most installs are scheduled within two weeks.
Kris Halvorsen · North Star Garage Doors · (763) 555-0189
Sample data for illustration. Your results depend on your market and filters.
Playbook
How to find and sell garage door replacements
A garage door is often the largest single element on the front of a house, and on many homes it's the original one the builder installed. Doors commonly last 15 to 30 years depending on material and climate, but long before they fail, they fade, dent, rattle, and leak heat. Homes 20 or more years old are the core market for replacement.
Build year is the first filter. Long ownership is the second, because owners who bought recently may already have replaced the door, and long-time owners are more likely to still have the original. Equity is the third. A new door is a discretionary purchase, and owners with substantial equity are more comfortable making it. Together, those three filters produce a list of owners who have both the reason and the means.
Sell the upgrade, not the repair. Garage door replacement consistently ranks near the top of exterior remodeling projects for cost recouped at resale in the annual Cost vs. Value report. That gives you a credible, non-pushy reason to start the conversation: it changes how the house looks and holds its value. Insulated doors add comfort in cold climates and reduce noise.
Show a nearby example. Builders install the same doors across a subdivision, so a before-and-after from a few houses away tells an owner exactly what their house could look like. Put a QR code on the card that opens the photo and your quote form. Never name the customer whose door you installed.
Make quoting easy. Offer to bring samples to the driveway and give a written quote on the spot. Owners who are curious but not ready won't book a long sales appointment, but they will accept a 30-minute visit.
Finally, follow every install with a neighbor card. When one house on the street gets a new door, the neighbors notice, and the original doors on their houses suddenly look older. That's often the best time to mail the rest of the street.
5×+return on a year of Spur Team from one $3,500 door installation
One new door pays for years of Spur.
- Spur Team: $49/mo billed annually = $588/yr
- 500 postcards on Team at $0.94 each = $470
- One installed door at ~$3,500; two-door homes and opener add-ons often more
Example math. Your pricing and close rate will vary. Run your own numbers →
One tool, not four
Spur vs. the usual way to sell new doors
What you needThe usual waySpur
Homes by build year, ownership, and equityEvery home in the zip✓ Built in
Nearby before-and-after on every cardCatalog photo✓ Built in
Planned upgrade conversationSold only after a breakdown✓ Built in
Scan alerts to your sales teamUnknown interest✓ Built in
Neighbor mail after each installOne job at a time✓ Built in
Door Replacement by the numbers
Why new doors sell
Top tier
garage door replacement ranks near the top of exterior projects for cost recouped at resale, year after year
15–30 yrs
typical life of a residential garage door, depending on material and climate
5×+
return on a year of Spur Team from one $3,500 door installation
FAQ
Garage door replacement questions
How do I find homeowners who need a new garage door?
Target owner-occupied homes built 20+ years ago, owned 10+ years, with strong equity. Those homes often have the original door and owners who can afford to replace it.
Is a new garage door a good investment?
It consistently ranks near the top of exterior projects for cost recouped at resale in the annual Cost vs. Value report, and it changes the look of the whole house.
How long does a garage door last?
Commonly 15 to 30 years, depending on material, climate, and maintenance. Springs and openers usually need replacing well before the door itself.
Should I show photos of nearby installs?
Yes, without naming the customer. A before-and-after from the same subdivision shows the owner exactly what their house could look like.
What does a garage door replacement cost?
Installed prices vary widely by size, material, and insulation, commonly from about $2,500 to $6,000 or more for a residential door.
Keep exploring
Related plays and guides
Start in minutes. No card required.
Sell the new door before the old one breaks.
Find homes with original doors and owners with the equity to replace them, and mail a card with a nearby install. Free to start.
Find homes ready for a new door — freeFree forever plan · No card · 20 property searches a month
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